The CHEMARK Consulting Group:
Consulting Services for the Coatings, Adhesives, Sealants, Inks and Specialty Chemicals Markets
Founded in 1975, The CHEMARK Consulting Group is a 50+-year-old management-consulting firm. Since its inception, the company has maintained a narrow focus on the coatings, adhesives sealants and ink markets. This includes the various resins, polymers, additives, and specialty chemicals used in these markets.
CHEMARK is a global consulting firm with 41 associates positioned worldwide to support our customer’s needs. Our global client base crosses all elements of the supply chain including raw material suppliers, product formulators, application equipment manufacturers, and end-users.
CHEMARK’s Business Articles
Selling Today and Customer Expectations
by Gary Shawhan, Contributing Editor, The CHEMARK Consulting Group Are there any “true” sales” jobs remaining in our industry? It has been a long-time since the primary sales mission was to go out and meet with potential customers, sell products, and deliver profit dollars back to the organization. While the ultimate sales goal has been and continues to be delivering profit dollars to the company, the job of selling today is much more complex. It goes far beyond promoting the features and...
AI and related Data-driven Market Research Methods
by Gary Shawhan, Contributing Editor, The CHEMARK Consulting Group The expanding use of AI supported market research methods can’t be denied. As the use of synthetic data grows, it becomes important to identify in what business situations it has its best fit and can contribute the most value. Synthetically generated data is a quantitative market research tool. It has the advantages of providing higher volumes of information in a short period of time. These tasks can also be accomplished at a...
Potential Impact of Tariffs on Channels-to-Market
by Gary Shawhan, Contributing Editor, The CHEMARK Consulting Group Establishing and maintaining a viable channel-to-market network is a key component of a successful sales plan. Obtaining and retaining access to the right channels-to-market that support the sale of a company’s goods or services is not an easy task. Individual elements of a channel-to-market strategy vary by market, geography, type of customer, along with a variety of other factors related to how customers obtain products from...
Establishing & Retaining a Strong Company Identity
by Gary Shawhan, Contributing Editor, The CHEMARK Consulting Group A Company’s Identity is a reflection of the way the company is viewed by its customers, competitors, and markets where it does business. At the heart of strong company identity is its vision for their business going-forward. With this vision in mind, refinements are guided by the changing dynamics of the markets being served and the company’s current position and growth opportunities in them. Key considerations in crafting a...
Establishing & Retaining a Strong Company Identity
by Gary Shawhan, Contributing Editor, The CHEMARK Consulting Group A Company’s Identity is a reflection of the way the company is viewed by its customers, competitors, and markets where it does business. At the heart of strong company identity is its vision for their business going-forward. With this vision in mind, refinements are guided by the changing dynamics of the markets being served and the company’s current position and growth opportunities in them. Key considerations in crafting a...